Platform for the dynamic creation of social perception indicators based on data captured from social networks. These indicators mainly cover the topics of the typology of the audience related to certain topics (user profiling), personality aspects and emotion recognition. The application of explainable AI techniques for the improvement of the learning algorithms used on the platform is currently being investigated. This research is part of the proof-of-concept project “Proof-of-concept for the platform for dynamic social analysis in the context of sustainable tourism”, funded by the Spanish Research Agency.