This tool is capable of associating emotions with colours as well as describing and generating images with these associations (e.g., images that evoke tranquillity). This association is based on cognitive research on colour and learning techniques using large amounts of information. The model can be adapted to new environments or fields of application and can be customized to a set of end customers. We have easy-to-use web-based tools that allow us to advise entrepreneurs and people in need of communication (e.g. designers) on the development of colour palettes to convey a certain emotion. Also given an image can be colored with the selected palette.